CEFPF : Introduction to web documentary and transmedia
As part of a course “Producing for TV” in CEFPF (European Center for Production of Films), I gave a half-day introductory course on topics “web documentary and transmedia (cross-media).”
To locate the “ecosystem” of developments in the sector of professional audiovisual production, in terms of web and mobility, I discussed these points:
- What is web documentary ?
- Economic models of the video on the web today.
- Economic and technical operation of the youtube platform (Flash, CPM, revenue sharing, prints...).
- Uses and strategies to “conquest” of the audience, as part of the new relationship of the audience to audiovisual objects.
- Comparison of economic models of amateur content and professional content.
- Technologies and tools to manufacture webdocumentaires (Flash, HTML5 authoring tools).
Second training session
I hosted a second session half a day with the same group, in which, after collectively defined the prerogatives of a transmedia project, I proposed to the participants in small groups to imagine, design and “pitcher” concepts of transmedia projects. Extremely productive year, even in a short time. To his imagination is the most formative thing!
Links to shown websites
(french websites)
Examples of webdocumentaires
- Portraits d’un Nouveau Monde (www.france5.fr/portraits-d-un-nouveau-monde/#/theme/vivre-ensemble/une-oasis-sur-la-colline)
- Brèves de trottoir (http://paris-ile-de-france.france3.fr/brevesdetrottoirs/#/edgar)
- Voyage au bout du charbon (www.lemonde.fr/asie-pacifique/visuel/2008/11/17/voyage-au-bout-du-charbon_1118477_3216.html)
- Prison Valley – un webdocumentaire sur l’industrie de la prison (http://prisonvalley.arte.tv/fr/#/introduction)
- Alma – Le webdocumentaire (http://alma.arte.tv/fr/webdoc)
- THANATORAMA (www.thanatorama.com/docu/#/a_propos)
- “La Zone”, lauréat du Prix France 24 - RFI du webdocumentaire 2011 (www.lemonde.fr/week-end/visuel/2011/04/22/la-zone-retour-a-tchernobyl_1505079_1477893.html)
- Missions Printemps - ARTE (http://missionsprintemps.blog.arte.tv/les-resultats/#!/5217)
- Code Barre - Office national du film du Canada - ARTE (http://codebarre.tv/fr/#/fr/film/57)
Resources
- Webdocu.fr - Webdocumentaire et nouvelles formes de narration, connectées, multimédia et interactives (http://webdocu.fr/web-documentaire)
- POWER TO THE PIXEL « create, finance and distribute in a cross-media world (http://powertothepixel.com)
- Transmedia Lab - plateforme francophone sur le transmedia (www.transmedialab.org)
Financing
- CNC - web cosip (www.cnc.fr/web/fr/web-cosip)
- CNC - aide aux projets nouveaux médias (www.cnc.fr/web/fr/aide-aux-projets-nouveaux-medias)
- KissKissBankBank - Cine-Tam présente Il faut sauver Les Parapluies de Cherbourg (www.kisskissbankbank.com/il-faut-sauver-les-parapluies-de-cherbourg?ref=search)
- Ulule - Sous les bulles. (http://fr.ulule.com/bulles)
- touscoprod - 1ère plateforme de financement participatif dédiée aux films (www.touscoprod.com)
Youtube Video
- Charlie bit my finger - again ! (www.youtube.com/watch?v=_OBlgSz8sSM)
- PSY - GANGNAM STYLE (www.youtube.com/watch?v=9bZkp7q19f0)
- NORMAN - LA CRISE DES 25 ANS (www.youtube.com/watch?v=OWZiL2liTrM)
- LIPDUB - I Gotta Feeling (Comm-UQAM 2009) (www.youtube.com/watch?v=-zcOFN_VBVo)
Other video platforms
- Wat.tv - Replay TV, Musique, Films : votre média vidéo (www.wat.tv)
- Arte Liveweb (http://liveweb.arte.tv)
Tools for manufacturing webdocumentaires
- Des outils pour créer un webdocumentaire | Choose Your Own (real) Adventure (http://webdoclab.wordpress.com/2013/05/26/des-outils-de-creation-en-webdocumentaire)
- La technologie derrière le webdocumentaire - Benoît Labourdette (www.benoitlabourdette.com/ressources/webdocumentaire/la-technologie-derriere-le)
- Djehouti Storytelling App (www.djehouti.com/index-fr.php)
- Réalisations | Djehouti – Le Blog (http://blog.djehouti.com/realisations)
- Klynt (www.klynt.net)
- 3WDOC - Digital Storytelling in the Cloud (www.3wdoc.com/fr)
Bibliography
- La Longue Traîne: La nouvelle économie est là !: Chris Anderson (www.amazon.fr/dp/2744062693)
- Free !: Chris Anderson (www.amazon.fr/livres/dp/2744063517)
- Makers : La nouvelle révolution industrielle: Chris Anderson (www.amazon.fr/Makers-La-nouvelle-r%C3%A9volution-industrielle/dp/2744064688)
- La méthode Google : que ferait Google à votre place ?: Jeff Jarvis, Franck Riboud, François Druel (www.amazon.fr/livres/dp/2753300917)
- L’effet Whuffie - Tirer parti de la puissance des réseaux sociaux pour développer son business.: Tara Hunt (www.amazon.fr/Leffet-Whuffie-puissance-d%C3%A9velopper-business/dp/2354560087)
(Text from presentation page of the training : www.cefpf.com/formations-audiovisuelles/programmes/produire-pour-television)
Producing for TV
Perfect yourself in the TV production meeting professionals TV channels and production (Doc Short-Com Scripted Reality Emissions Platform, Web Series).
Duration: 245 hours / 35 days / 7 weeks
- Master the design and implementation of audiovisual programs for TV
- Understand the economic and legal environment of audiovisual production
- Identify the management tools to run a production company
- Identify the stages of development and fiscal management program
Educational Objectives
At the end of this program, students:
- Know the different aspects of running a production company, as part of its regulatory environment and the current organization of audiovisual markets,
- Will identify the tools of accounting and financial management applicable to the management of an audiovisual production company,
- Know the different determinants of audiovisual production (audience, programming, procurement policies and co-production, financial support, contracts ...)
- Know how to design, production and sale of audiovisual programs in relation to the strategies of broadcasters,
- Know how to drive a practical production of a work of fiction or an audiovisual program.
Pedagogical method
Two weeks of lectures, followed by five weeks of practical cases in which students learn how to produce four types of television programs (drama, entertainment, documentary, magazine tray).
Benoît Labourdette designs and leads professional training courses for new media, within training centers (CEFPF, INA Expert, Universities) as well as directly for companies or professional networks (ARTE, Forum des images, Documentaire sur Grand Ecran, Altermédia, Drôle de Trame, SCAM, NAAIS, CFI...).
The digital revolution consists in these new technologies which populate our daily life and modify the uses, the produced contents, the channels of diffusion, the economic models, the relations, the working methods...
The training allows the appropriation of these new languages, technologies and practices, in a perspective of professional construction: discover, experiment and appropriate tools, strategies, creative techniques, based on solid conceptual foundations. The goal is to equip oneself to be able to build the future of the audiovisual field in a concrete, open, innovative and economically viable way.
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